Privacy Policy

Effective Date: 2 November 2026

This Privacy Policy explains how TravelBug Games LTD ("TravelBug Games", "we", "us") collects, uses and shares information when you play our mobile games. It applies to:

• FitBlocks
• Mine Seeker
• PuzzleFuse
• Solitaire Suite
• Timeless Sudoku
• LexiCraft

(together, the "Games").

It also covers our website, www.travelbuggames.co.uk (see section 10).

TravelBug Games LTD is the data controller for the personal data described in this policy.

TravelBug Games LTD
124 City Road, London, EC1V 2NX
Email: info@travelbuggames.co.uk

1. Summary

• You don't need to give us your name or email to play. When you first open a Game, we create an anonymous player account so your progress can be saved.
• If you choose a display name, it may appear on public leaderboards that other players can see.
• Our Games are free and supported by advertising. Ads are personalised only if you allow it through the consent and tracking prompts shown in the Game.
• We use trusted service providers (such as Google Firebase, Unity LevelPlay and Tenjin) to run the Games, show ads, fix crashes and understand how the Games are used.
• Our Games are not intended for children under 13.
• You can ask us to access or delete your data at any time by emailing info@travelbuggames.co.uk.

2. Information We Collect

a. Information You Give Us

• Display name and avatar: if you set a display name or choose an avatar in a Game's profile screen. In Games with leaderboards (FitBlocks, Mine Seeker, Solitaire Suite and Timeless Sudoku), your display name, avatar and scores are visible to other players. Please don't use your real name or any other personal information as your display name.
• Support messages: if you email us, we receive your email address and whatever you include in your message.

b. Information Collected Automatically

• Player account identifier: a random ID created by Firebase Authentication when you first play. It isn't linked to your name or email.
• Game data: your progress, settings, scores, statistics, achievements and in-game items. This is saved to our servers so the Game works properly and leaderboards can be shown.
• Device and technical information: device model, operating system and version, language, country or region (derived from your IP address), app version, IP address and similar technical data.
• Usage and analytics data: how you use the Game, for example sessions, levels played, features used, game settings and the ads you see.
• Crash and performance data: crash reports and diagnostic logs if a Game stops working.
• Advertising and device identifiers: the Advertising ID on Android (GAID), the Identifier for Advertisers on iOS (IDFA, only if you allow tracking), the Identifier for Vendors on iOS (IDFV) and similar identifiers used by our advertising and attribution partners.
• Ad interaction data: which ads were shown, whether you watched or tapped on them, and related information our ad partners use to deliver ads and prevent fraud.

We do not collect your name, home address, phone number, contacts, photos, precise location or payment details.

3. How We Use Your Information and Our Legal Bases

Under UK data protection law (the UK GDPR and the Data Protection Act 2018), and the EU GDPR where it applies, we must have a legal basis for each way we use your personal data.

• Create your player account, save your progress and provide the Games: contract. This is needed to provide the Game you've chosen to play.
• Show public leaderboards with your display name, avatar and scores: legitimate interests. Leaderboards are part of the game experience.
• Show non-personalised ads that keep the Games free: legitimate interests.
• Show personalised ads and use your IDFA for tracking on iOS: consent. This is given through the consent prompt and, on iOS, Apple's tracking prompt.
• Measure which marketing campaigns lead to installs (attribution): legitimate interests. On iOS, the IDFA is only used if you allow tracking.
• Analyse how the Games are played so we can improve them, and test new features and settings: legitimate interests.
• Detect and fix crashes and bugs: legitimate interests.
• Send local notifications, such as reminders: consent. These are only sent if you allow notifications on your device.
• Respond to your support messages: legitimate interests.
• Prevent fraud, cheating and abuse, including on leaderboards: legitimate interests.
• Meet our legal obligations: legal obligation.

When we rely on legitimate interests, we have weighed our interests against your rights. You can object at any time (see section 7).

4. Who We Share Information With

We don't sell your personal information for money. We share it with the service providers below, who process it to run the Games or show ads. Each has its own privacy policy.

a. Game Services (Google Firebase)

• Firebase Authentication: anonymous player accounts
• Cloud Firestore and Cloud Functions: storing game data and leaderboards
• Google Analytics for Firebase: usage analytics
• Firebase Crashlytics: crash reporting
• Firebase Remote Config: game configuration and feature testing

See the Google Privacy Policy and Firebase privacy information.

b. Advertising

Ads are delivered through Unity LevelPlay (formerly ironSource), which works with these ad networks:

• Unity LevelPlay / ironSource, including its Ad Quality service
• Google AdMob
• Meta Audience Network
• Pangle (operated by ByteDance group companies)
• Unity Ads

These partners may collect advertising identifiers, device information, IP address and ad interaction data. They use it to deliver ads, measure performance and prevent fraud. If you've given consent, they also use it to personalise ads.

c. Attribution and Marketing Measurement

• Tenjin measures how people find and install our Games, including taps on the download buttons on our website.
• AppsFlyer does the same in older versions of some Games.

d. Others

We may also share information:

• if required by law or by a court, regulator or public authority;
• to protect the rights, safety or property of TravelBug Games, our players or others;
• with a buyer or successor if our business or the Games are sold or reorganised.

5. International Transfers

Some of our service providers process data outside the UK, including in the United States and other countries. When we transfer personal data outside the UK, we make sure it's protected using:

• UK adequacy regulations, including the UK–US "data bridge" where the provider is certified under it; or
• the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses.

6. How Long We Keep Your Information

• Player account, game data and leaderboard entries: for as long as you keep your player account. If you ask us to delete your data, we delete it within 30 days.
• Analytics data: kept by Google Analytics for Firebase for up to 14 months.
• Crash reports: kept by Firebase Crashlytics for up to 90 days.
• Advertising and attribution data: kept by our ad and attribution partners in line with their own retention policies.
• Support emails: up to 2 years after our last contact with you, unless we need to keep them longer for legal reasons.

Uninstalling a Game removes the data stored on your device. It doesn't delete data held on our servers. To have that deleted, contact us (see section 7).

7. Your Rights and Choices

a. Your Rights

Depending on where you live, you have the right to:

• access the personal data we hold about you;
• correct inaccurate data (you can change your display name in the Game at any time);
• delete your data;
• restrict or object to how we use your data, including where we rely on legitimate interests;
• data portability: receive your data in a commonly used format;
• withdraw consent at any time. This doesn't affect anything we did before you withdrew it.

To use any of these rights, email info@travelbuggames.co.uk. Tell us which Game you play and your display name, so we can find your data. We may ask for more information to confirm the request is from you. We will respond within one month.

b. Deleting Your Data

To delete your player account, game data and leaderboard entries, email info@travelbuggames.co.uk with the subject "Delete my data". Include the Game's name and your display name.

c. Advertising Choices

• In-game: where available, open the privacy option in the Game's Settings to review or change your ad consent choices.
• iOS: go to Settings → Privacy & Security → Tracking to stop apps asking to track you, or to change your choice for a specific Game.
• Android: go to Settings → Google → Ads (or Settings → Privacy → Ads) to delete or reset your Advertising ID.

You will still see ads if you opt out. They just won't be personalised.

d. Notifications

You can turn notifications on or off at any time in your device settings.

e. Complaints

If you're unhappy with how we've handled your data, please contact us first. You also have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk/make-a-complaint or on 0303 123 1113. If you're in the EU, you can contact your local data protection authority.

8. Children

Our Games are not directed at children under 13, and we don't knowingly collect personal data from anyone under 13.

If you believe a child under 13 has given us personal data, for example by entering their real name as a display name, please contact us at info@travelbuggames.co.uk. We will delete it promptly.

9. Security

We use appropriate technical and organisational measures to protect your data, including encrypted connections and access controls on our servers. No system is completely secure, but we work to protect your information and review our measures regularly.

10. Our Website

The website itself doesn't use cookies and doesn't show ads.

• Website analytics: we use Cloudflare Web Analytics to count visits. It doesn't store anything on your device and doesn't identify you or follow you across websites. It records the page you visited, the website that linked to it, how quickly the page loaded, your browser, operating system and device type, and your country (derived from your IP address). We only see these as totals. We rely on legitimate interests: understanding which pages are useful so we can improve the website.
• Contact form: if you send us a message through the website, we receive your name, email address and message. The form is handled by Netlify, which hosts the website. We use your details to reply to you (legitimate interests) and keep messages as long as support emails (see section 6).
• Download buttons: these take you through a Tenjin link, which records the tap before sending you to the App Store or Google Play, so we can see how many installs come from the website (see section 4c).

See the Cloudflare Privacy Policy and the Netlify Privacy Policy.

11. Changes to This Policy

We may update this policy from time to time, for example when we add new features or change service providers. We will change the "Effective Date" at the top. If the changes are significant, we will let you know in the Games or on our website.

12. Contact Us

TravelBug Games LTD
124 City Road, London, EC1V 2NX
📧 info@travelbuggames.co.uk